Business Branding - It's Personal!

May 01, 20243 min read

Nurses, you don’t have to be in business to learn about branding.

It’s never too early to learn the different types of branding - specifically personal brand vs company brand. Both wield significant influence, yet they operate on different planes, each with its unique characteristics and impacts. Understanding the distinctions between personal and company branding is crucial for anyone looking to make a mark in the professional arena. If you are building a business or in a business, it’s imperative to know the difference.

With social media, we often see personal brands across the platforms. We also see people who aspire to have a personal brand. Your personal brand in essence is the public face of who you are; it encapsulates your values, skills, personality, and the way you present yourself to the world. It is all about YOU! Your personal brand is a culmination of your experiences, expertise, and the impressions you leave on others. It's the narrative you craft around yourself, whether consciously or unconsciously. It does not exist without you.

Your company brand represents an entire entity - a business, an organization, or a product. It is the amalgamation of the company's mission, values, culture, and its unique selling proposition. A company brand extends beyond the individuals within and creates a distinct identity in the market. Essentially, a company brand needs people to make it happen. It is the product or service you are selling. The intellectual property that is the business itself.

One of the key differences lies in the personal touch that a personal brand brings to the table. It is inherently tied to the individual's identity, fostering a more intimate and direct connection with their audience.

Personal branding is about building trust and credibility by showcasing the person behind the skills and achievements. A company brand is often more abstract. It embodies the collective efforts of a team and represents a shared vision. While it may still convey values and characteristics, the personal touch is somewhat diluted in comparison to a personal brand.

Personal brands are inherently portable. They can travel with an individual from job to another, across industries or even into entrepreneurial endeavors.

On the contrary, a company brand is tethered to the organization. Having a company brand is important in the long game. Relying solely on yourself as a personal brand can wear thin over time. The market shifts, followers’ interests change, and growth can become stagnant.

In conclusion, while personal and company brands share the common goal of creating a distinct identity, they operate on different levels and cater to distinct needs. Individuals should invest in cultivating a personal brand that reflects their values and aspirations, while companies must strategically shape their brand to resonate with the target audience.

Balancing both facets can lead to powerful synergy, while personal and company brands complement and reinforce each other in a dynamic landscape of professional and business endeavors.

For more tips on how to build a successful senior foot care business, sign up for the next free FNI info webinar opportunity at

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Heather Wilson is a former bedside nurse turned nurse entrepreneur. She is the owner of Everyday Divinity, and the Foot and Nail Institute.

Heather Wilson

Heather Wilson is a former bedside nurse turned nurse entrepreneur. She is the owner of Everyday Divinity, and the Foot and Nail Institute.

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